266,93 €
296,59 €
-10% with code: EXTRA
Account-Based Growth
266,93 € 
- We will send in 10–14 business days.
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignm…
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- Author: Bev Burgess
- Publisher: Kogan Page
- ISBN-10: 1398607460
- ISBN-13: 9781398607460
- Format: 15.6 x 23.4 x 2.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.EXTRA 10 % discount with code: EXTRA
266,93 €
296,59 €
We will send in 10–14 business days.
The promotion ends in 17d.20:46:23
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Bev Burgess
- Publisher: Kogan Page
- ISBN-10: 1398607460
- ISBN-13: 9781398607460
- Format: 15.6 x 23.4 x 2.4 cm, hardcover
- Language: English English
Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.
Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.
Reviews