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- Publisher: Deutscher Universitätsverlag
- Year: 2006
- Pages: 191
- ISBN-10: 3835003046
- ISBN-13: 9783835003040
- Format: 14.8 x 21 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
A Theory of Marketing (e-book) (used book) | bookbook.eu
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Description
Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
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- Publisher: Deutscher Universitätsverlag
- Year: 2006
- Pages: 191
- ISBN-10: 3835003046
- ISBN-13: 9783835003040
- Format: 14.8 x 21 x 1.2 cm, softcover
- Language: English English
Marius Lüdicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.
Reviews