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- Author: Pat Bazeley
- Publisher: SAGE Publications Ltd
- ISBN-10: 1526462494
- ISBN-13: 9781526462497
- Format: 16.5 x 23.9 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
A Practical Introduction to Mixed Methods for Business and Management (e-book) (used book) | bookbook.eu
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Description
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
EXTRA 10 % discount with code: EXTRA
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- Author: Pat Bazeley
- Publisher: SAGE Publications Ltd
- ISBN-10: 1526462494
- ISBN-13: 9781526462497
- Format: 16.5 x 23.9 x 0.8 cm, minkšti viršeliai
- Language: English English
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.
The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.
The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.
Suitable for business and management students and researchers undertaking their own mixed methods research.
Reviews