A New Kind of Party Animal (e-book) (used book) | bookbook.eu

Description

In this provocative and timely book, twenty-seven-year-old political correspondent Michele Mitchell explores how the younger generation, contrary to popular opinion, is redefining politics. It is the multimillion-dollar question asked by marketing strategists, political pundits, and older Americans: Who are these people and where will they lead us?
It's an eighty-million-strong group that includes trust fund babies and welfare kids, from Daughters of the American Revolution to descendants of slaves and new immigrants, found from Berkeley to the Bible Belt, raised by both parents or single or divorced parents. It's a group connected through the technology they created. It's a group that now says "show me" when offered a promise.
Mitchell explores six factors that not only set this generation apart but are transforming the political world: lack of party affiliation, diverse interest in a range of issues, grassroots-based approaches to problem solving, lack of gender bias, skepticism of marketing and advertising, and computer savvy. Insightful, succinct, and engaging, A New Kind of Party Animal is our road map to understanding the future of American society and politics.