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- Author: Dilip Bhika
- Publisher: Shri Jagdishprasad Jhabarmal Tibarewala University
- ISBN-10: 5220034308
- ISBN-13: 9785220034301
- Format: 15.2 x 22.9 x 0.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
1.1 INTRODUCTION
This topic is opened with an overview of Retailing, Retail Marketing, and Retailers
with distribution channels. Retailing has its traces in past centuries but its systematic study
is necessitated in recent years due to the changes in the elements of retailing. With this
regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of
Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in
Retailing can be categorized. The success or failure of retailers is largely dependent on their
marketing efficiency and ability of understanding and serve the needs of the consumers.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.01:15:32
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Dilip Bhika
- Publisher: Shri Jagdishprasad Jhabarmal Tibarewala University
- ISBN-10: 5220034308
- ISBN-13: 9785220034301
- Format: 15.2 x 22.9 x 0.9 cm, softcover
- Language: English English
1.1 INTRODUCTION
This topic is opened with an overview of Retailing, Retail Marketing, and Retailers
with distribution channels. Retailing has its traces in past centuries but its systematic study
is necessitated in recent years due to the changes in the elements of retailing. With this
regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of
Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in
Retailing can be categorized. The success or failure of retailers is largely dependent on their
marketing efficiency and ability of understanding and serve the needs of the consumers.
Reviews