- We will send in 10–14 business days.
/images/books/12978667/9783030505653.jpg)
- Author: Carlo Mari
- Publisher: PALGRAVE PIVOT
- ISBN-10: 3030505650
- ISBN-13: 9783030505653
- Format: 14.8 x 21 x 0.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.16:00:13
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Carlo Mari
- Publisher: PALGRAVE PIVOT
- ISBN-10: 3030505650
- ISBN-13: 9783030505653
- Format: 14.8 x 21 x 0.9 cm, softcover
- Language: English English
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
Reviews